Promote the territory. Help it grow sustainably. Create a collective heritage of experience, landscape and life. Overcome individualism in favour of a common purpose.

These are Made in Piedmont’s goals. We are an association of wineries that has placed the development of our local community and territory, the majestic vineyard landscape of Piedmont that is recognized by UNESCO as a World Heritage, at the core of all that we do. Founded in 2010 by the collaborations of fifty wineries, today Made in Piedmont counts over 80 member wineries in all the principal wine production areas of Piedmont: the Langhe, Roero, Monferrato, Alto Piemonte and Gavi.


Made in Piedmont is born

The association forms around the defining premise of developing and promoting a collective Piedmontese wine heritage.


Wine Webcam

One of Made in Piedmont’s first projects, the Wine Webcam is a network of webcams installed in the vineyards at various Member Wineries. The live feed provides an in-real-time experience, 365 days a year, of Piedmont’s evocative vineyard landscape.



Made in Piedmont is present for the first time at Vinexpo Bordeaux with a large stand (over 100m2) to promote the best wine from Piedmont.


Progetto Vino

In collaboration with Collisioni, Piedmont’s iconic culture and music festival, the Progetto Vino is born: tastings, meetings, winery tours, lunches and dinners with producers for international visitors to experience first-hand the authentic spirit of the territory.



In collaboration with world-renowed Italian wine expert, Ian d’Agata, Made in Piedmont inaugurates the Indigena project, the first international program dedicated to teaching Piedmont’s native appellations. Indigenous has a global footprint. Events include foreign missions, intensive courses about the terroir, press trips and educational winery tours for communication professionals, sommeliers, importers and journalists.


Winery guide

Made in Piedmont publishes a wine tourism guide featuring all Member Wineries. It is an online and offline tool to create customized itineraries to discover the best wineries in Piedmont. Detailed information about stops, routes and tastings is provided.